LO1- how do you demonstrate the ways you’ve improved after doing the project?
Most importantly my organization has improved. In the first term I used a Kanban chart via kanbanflow.com. This wasn’t very useful and didn’t help keep me organized. Second term I had no organizational structure which led me to be wildly behind schedule for most of the term. Finally I created a Gantt chart for myself so that I could have a completion date for each of my tasks. Because of this I was able to create properly structured script and spend more time thinking about my shots which resulted in a much more polished piece.
LO2- product looks good? Product is conceptually strong?
My final piece is in high resolution, in focus, well lit, and the fisheye makes the focal point obvious. The edits aren’t jarring and the grade is consistent throughout.
Could have used make-up, filmed in a studio, filmed in location I intended to if I’d looked at my emails.
Concept; strong. Discussed with committee of 8 people. Clear intent to train new members for a beginners tournament 3 weeks into the university term.
The concept is based on tradition that has always been present within the team, presented by big contributing member.
LO3- how do you go about research? How do you know decisions are correct?
Research was conducted through surveys. I created questions that asked about the relation between the content and the visuals of my tutorials.
LO4- once you know what it is you want to do, how do you test it?
I knew that I wanted to create videos that would help the viewer have a better understanding of Ultimate Frisbee as a sport. I created a test tutorial, which ended up not being as interesting or informative as I intended it to be. However, from that I could see that I was trying to teach too many people with different levels of skill.
LO5- what cultural context does your work sit it? How international is it and how do you know that?
The piece I’ve created is designed to teach people who want to learn the basics of Ultimate Frisbee. This is a highly international community, with teams in nearly ever country. I myself have played in the United States, the UK, Italy and Thailand, each time with an entirely different group of people who I did not know previously.
LO6- what kind of problem solving do you do?
I’m well practiced in fixing most problems that occur in post production. For example, during one of the tutorial videos there was a bug in the sound and it disappeared before the end of the shot. This was our only take of that line and I needed it for the video. I managed to sort this out by splicing together a few words from other takes and using exponential fade and constant gain effects in premiere. If I come across a problem I haven’t experienced before, I start web searching and try and work out the easiest technique by looking at several sources.
LO7- what kind of research for design process did you examine? How did you then go on to make the right choices for your project?
I examined tutorials teaching similar concepts by RISE UP Ultimate. They have 8 seasons of tutorials for sale and have several of their videos up for free on their YouTube page. I tried to mimic their style of teaching in my first attempt, last term, but, I realized that by trying to recreate similar tutorials I wasn’t explaining anything new. This caused me to create a much simpler video aimed at fresh members in October rather than trying to teach the current team.
LO8- how else might you have done this? What innovative things did you try?
I could have attempted to have a live demonstration of each play using a gymnasium. I considered this but I would have had to have 10 people to demonstrate as well as at least another 2 crew, which would have increased the number of people by 11. I also wanted to have several different members of the team present a video each, which would have created some variation in the videos, but due to the time of the year everyone had prior engagements during the time that I had equipment.
LO9- Discuss your project management approaches.
I used a Gantt chart to keep my time organized.
LO10- what practical design technical research did you do and why?
I conducted research by watching videos on the RISE UP Ultimate Frisbee channel, as well as Brodie Smith’s personal YouTube channel. Brodie Smith is the most recognized Ultimate Frisbee celebrity who has brought a lot of attention to the sport over the last ten years. I also read a guide by Felix Shardlow, the coach for the 2015/16 U23 GB team at http://www.pushpass.co.uk/coaching/university-taster-sessions-guide/. This was specifically created to teach fresher’s coming into University Ultimate, the same target audience I am focusing on, and was a useful in helping me decide how complicated I should make the tutorials.
LO11- discuss your user testing. Why those methods? What methods did you reject and why?
First I tested my scripts by sending them to experienced members of the team, as well as friends who had experience coached sports. Their feedback was helpful in “cutting the fat” from my scripts and making them as clear and precise as possible. I tested my video by sending it to several members of our team and asked for a critical response to it. These were early versions of the videos that lacked animation. I chose to contact my subjects personally because it allowed me to get more detailed responses. I decided to not give anonymous surveys due to the complicated nature of the task of teaching sports through video.
LO12- Does the Product looks good? Does it works well?
Using the best equipment available ensured that all of my rushes were as high quality as possible. I filmed using the CP locked mode of the C100 which allowed me to grade the footage with a lot of control, which ended in a pleasing, balanced color grade. I outsourced my animation to a student who had experience using the the tablets in the University. She created a series of small animations that added clarity to what was already being described in the video. All of the aspects integrate well and have created, what I believe to be, a quick, informative, and interesting video. However, a major issue I had was that I forgot to clean the table before I filmed and there were a few marks on it, which are exceptionally annoying to look at while editing and detract from the professional look of the piece.
LO13- Describe the impact of your user testing on your design. Discuss your team-working/collaborative design aspects of project
My user testing changed the format of my piece from a live demonstration on pitch, to a live demonstration using objects to represent players on a smaller scale. This was after discussing my idea with my client, NTU Ultimate, and evaluating how well the last video we produced turned out. Instead, I decided to mimic our post training drinks/coaching sessions where we would demonstrate tactics using our finished glasses.
LO14- what conceptual development did you do and why?
I moved from an on pitch demonstration, to a digital demonstration, to a physical demonstration using spray painted shot glasses. I moved away from a pitch demonstration because of the amount of people I would need to get involved, which is generally a challenge and would have been more of one during the current exam period. A digital display of the pitch would have looked good, but would have taken me much longer to complete and would have been a project on its own. The shot glasses on a table became the quickest and easiest option, while still being able to explain what I needed to.
LO15- How does what you are doing fit into larger career aspirations?
I plan on working in video PR while I find my feet in the larger world. That generally involves conveying a considerable amount of information while ensuring the video is as condensed as possible. That’s something I tried to accomplish here, by teaching important basic concepts of Ultimate Frisbee in videos shorter than two minutes.